(Course 2 of 3 for those taking the Make the Change Real bundle)
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new. The course presents one of the most important models for change leadership: the Innovation Diffusion Curve and “the chasm” within it.
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new.
There are no prerequisites for this course.
The asset you will build through this course is “A Chasm Map,” which will include:
Definition of the change you want to “sell”
Annotated Innovation Diffusion Curve (ie, names of stakeholders who can influence the “purchase” and “implementation” of the change)
Moves to de-risk change for visionaries and pragmatists
Reverse press release and FAQ
The skills you will develop through this course include the ability to:
Articulate the essential characteristics of the Innovation Diffusion Curve
Identify “visionary” and “pragmatist” psychographics in the real world
Pressure test your innovations
A workbook in which they build their “chasm model” to help them design a change strategy.
Access to all course materials.
Guidance from an expert facilitator.
Topic 1: What change do you want to sell?
Topic 2: Why psychographics matter more than demographics
Topic 3: Find the visionary with decision rights
Topic 4: When It Comes to Decisions, why emotion matter more than reason
Topic 5: Beware the Over-ambitious Visionary
Topic 6: Falling into the chasm
Topic 7: Marketing to Visionaries
Estimated time to completion is 90 minutes.
3-months
Upon successful completion of this course, you will receive a digital certificate and badge. This digital certificate links to a webpage outlining the learning outcomes covered in the workshop. You can display your certificates on LinkedIn or your CV. You can also share it directly with your school or prospective employers.
Christian Talbot, President and CEO of Middle States Association Elementary and Secondary Schools.
Christian is also the co-founder of Juno, a strategy + design consultancy. He was previously the President of Regis High School (NY) and Head of School at Malvern Prep (PA). He incubated the Center for Social Impact at Malvern Prep, and later founded Expeditionaries, a social entrepreneurship bootcamp for middle school and high school students. Christian continues to teach through his work in the Nonprofit Leadership Program at the University of Pennsylvania. He has served on the board of trustees of several independent schools. He is a judge for the Milken-Penn GSE Education Business Plan Competition. He also served as a mentor in Penn's Education Entrepreneurship Program. Finally, and most relevant to this course, he has led dozens of change projects in his three decades in education. Some of those projects were small, some were big. Some happened when he was a teacher, others happened while he was an administrator or consultant. They all have one thing in common: they confirmed that learning to “cross the chasm” is vital for anyone who wants to lead change.
(Course 2 of 3 for those taking the Make the Change Real bundle)
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new. The course presents one of the most important models for change leadership: the Innovation Diffusion Curve and “the chasm” within it.
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new.
There are no prerequisites for this course.
The asset you will build through this course is “A Chasm Map,” which will include:
Definition of the change you want to “sell”
Annotated Innovation Diffusion Curve (ie, names of stakeholders who can influence the “purchase” and “implementation” of the change)
Moves to de-risk change for visionaries and pragmatists
Reverse press release and FAQ
The skills you will develop through this course include the ability to:
Articulate the essential characteristics of the Innovation Diffusion Curve
Identify “visionary” and “pragmatist” psychographics in the real world
Pressure test your innovations
A workbook in which they build their “chasm model” to help them design a change strategy.
Access to all course materials.
Guidance from an expert facilitator.
Topic 1: What change do you want to sell?
Topic 2: Why psychographics matter more than demographics
Topic 3: Find the visionary with decision rights
Topic 4: When It Comes to Decisions, why emotion matter more than reason
Topic 5: Beware the Over-ambitious Visionary
Topic 6: Falling into the chasm
Topic 7: Marketing to Visionaries
Estimated time to completion is 90 minutes.
3-months
Upon successful completion of this course, you will receive a digital certificate and badge. This digital certificate links to a webpage outlining the learning outcomes covered in the workshop. You can display your certificates on LinkedIn or your CV. You can also share it directly with your school or prospective employers.
Christian Talbot, President and CEO of Middle States Association Elementary and Secondary Schools.
Christian is also the co-founder of Juno, a strategy + design consultancy. He was previously the President of Regis High School (NY) and Head of School at Malvern Prep (PA). He incubated the Center for Social Impact at Malvern Prep, and later founded Expeditionaries, a social entrepreneurship bootcamp for middle school and high school students. Christian continues to teach through his work in the Nonprofit Leadership Program at the University of Pennsylvania. He has served on the board of trustees of several independent schools. He is a judge for the Milken-Penn GSE Education Business Plan Competition. He also served as a mentor in Penn's Education Entrepreneurship Program. Finally, and most relevant to this course, he has led dozens of change projects in his three decades in education. Some of those projects were small, some were big. Some happened when he was a teacher, others happened while he was an administrator or consultant. They all have one thing in common: they confirmed that learning to “cross the chasm” is vital for anyone who wants to lead change.
