Crossing the Chasm: Lessons in Selling Change
Course Description:
This course is about one of the most important models for change leadership: the Innovation Diffusion Curve and “the chasm” within it.
Who Should Take This Course:
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new.
There are no prerequisites for this course.
What will you walk away with?
The asset you will build through this course is “A Chasm Map,” which will include:
Definition of the change you want to “sell”
Annotated Innovation Diffusion Curve (ie, names of stakeholders who can influence the “purchase” and “implementation” of the change)
Moves to de-risk change for visionaries and pragmatists
Reverse press release and FAQ
The skills you will develop through this course include the ability to:
Articulate the essential characteristics of the Innovation Diffusion Curve
Identify “visionary” and “pragmatist” psychographics in the real world
Pressure test your innovations
Participants will receive:
A workbook in which they build their “chasm model” to help them design a change strategy.
Access to all course materials.
Guidance from an expert facilitator.
Workshop Breakdown:
Topic 1: What change do you want to sell?
Topic 2: Why psychographics matter more than demographics
Topic 3: Find the visionary with decision rights
Topic 4: When It Comes to Decisions, why emotion matter more than reason
Topic 5: Beware the Over-ambitious Visionary
Topic 6: Falling into the chasm
Topic 7: Marketing to Visionaries
Time Commitment: Estimated time to completion is 2 hours.
Certificate of Completion or Digital Badge/Certification: Upon successful completion of this workshop, participants will receive a certificate in “Crossing the Chasm.” This digital certificate links to a webpage outlining the learning outcomes covered in the workshop. You can display your certificates on LinkedIn or your CV. You can also share it directly with your school or prospective employers.
Course Description:
This course is about one of the most important models for change leadership: the Innovation Diffusion Curve and “the chasm” within it.
Who Should Take This Course:
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new.
There are no prerequisites for this course.
What will you walk away with?
The asset you will build through this course is “A Chasm Map,” which will include:
Definition of the change you want to “sell”
Annotated Innovation Diffusion Curve (ie, names of stakeholders who can influence the “purchase” and “implementation” of the change)
Moves to de-risk change for visionaries and pragmatists
Reverse press release and FAQ
The skills you will develop through this course include the ability to:
Articulate the essential characteristics of the Innovation Diffusion Curve
Identify “visionary” and “pragmatist” psychographics in the real world
Pressure test your innovations
Participants will receive:
A workbook in which they build their “chasm model” to help them design a change strategy.
Access to all course materials.
Guidance from an expert facilitator.
Workshop Breakdown:
Topic 1: What change do you want to sell?
Topic 2: Why psychographics matter more than demographics
Topic 3: Find the visionary with decision rights
Topic 4: When It Comes to Decisions, why emotion matter more than reason
Topic 5: Beware the Over-ambitious Visionary
Topic 6: Falling into the chasm
Topic 7: Marketing to Visionaries
Time Commitment: Estimated time to completion is 2 hours.
Certificate of Completion or Digital Badge/Certification: Upon successful completion of this workshop, participants will receive a certificate in “Crossing the Chasm.” This digital certificate links to a webpage outlining the learning outcomes covered in the workshop. You can display your certificates on LinkedIn or your CV. You can also share it directly with your school or prospective employers.
Course Description:
This course is about one of the most important models for change leadership: the Innovation Diffusion Curve and “the chasm” within it.
Who Should Take This Course:
This course is for anyone who wants to implement a change in their school or system. These are “zero to one” problems, meaning you’re trying to activate something brand new.
There are no prerequisites for this course.
What will you walk away with?
The asset you will build through this course is “A Chasm Map,” which will include:
Definition of the change you want to “sell”
Annotated Innovation Diffusion Curve (ie, names of stakeholders who can influence the “purchase” and “implementation” of the change)
Moves to de-risk change for visionaries and pragmatists
Reverse press release and FAQ
The skills you will develop through this course include the ability to:
Articulate the essential characteristics of the Innovation Diffusion Curve
Identify “visionary” and “pragmatist” psychographics in the real world
Pressure test your innovations
Participants will receive:
A workbook in which they build their “chasm model” to help them design a change strategy.
Access to all course materials.
Guidance from an expert facilitator.
Workshop Breakdown:
Topic 1: What change do you want to sell?
Topic 2: Why psychographics matter more than demographics
Topic 3: Find the visionary with decision rights
Topic 4: When It Comes to Decisions, why emotion matter more than reason
Topic 5: Beware the Over-ambitious Visionary
Topic 6: Falling into the chasm
Topic 7: Marketing to Visionaries
Time Commitment: Estimated time to completion is 2 hours.
Certificate of Completion or Digital Badge/Certification: Upon successful completion of this workshop, participants will receive a certificate in “Crossing the Chasm.” This digital certificate links to a webpage outlining the learning outcomes covered in the workshop. You can display your certificates on LinkedIn or your CV. You can also share it directly with your school or prospective employers.